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The Invisible Industry

By Larry Kulchawik, Bob McGlincy
Paperback
$29.00
By Larry Kulchawik, Bob McGlincy
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The Invisible Industry uncovers the powerful yet often overlooked world of trade shows and business events a trillion-dollar global industry that shapes economies, innovations, and brands worldwide. From ancient marketplaces and world fairs to modern convention centers and global expos, authors Larry Kulchawik and Bob McGlincy trace the evolution of face-to-face marketing and the people who built it. Drawing on decades of firsthand experience and real industry stories, this book reveals how...

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