The Leader Within Us: Mindset, Principles, and Tools for a Life By Design

by Warren Rustand, Robert M. Gates (Foreword by)

Overview

In The Leader within Us, business leader and experienced mentor Warren Rustand finally puts in writing the basic principles of what he calls a life by design— that is, a life that, through deliberate choice and hard work, reflects the vision and aspirations of the person living it. These are the same principles that Rustand has enacted in his own life and has taught to many other adults who have come to him for guidance. You will find his story, and some of their stories, in this book.
No matter where you begin, no matter your age or ability or circumstances, there is always the possibility for growth, for redemption, and for success. This book is a blueprint for making significant changes, setting and achieving your goals, and living a life you can be proud of. It will help you be the person you want to be, starting today.

Product Details

ISBN-13:	9781950863259
Publisher:	Advantage Media Group, Inc.
Publication date:	01/26/2021
Pages:	208
Product dimensions:	6.10(w) x 9.10(h) x 0.90(d)

About the Author

WARREN RUSTAND is a husband, father, grandfather, entrepreneur, corporate leader, educator, speaker, and philanthropist. He received his undergraduate and graduate degrees from the Universityof Arizona, where he was an Academic All-American basketball player.

After a stint in public service under President Gerald Ford, Warren entered the private sector as an entrepreneur. He subsequently was CEO of six companies and chairman of many others. He has served on the boards of directors of some fifty-two for-profit and not-for-profit organizations.

Warren was global chair of the World Presidents’ Organization and is the current dean of learning for the EO Global Leadership Academy, in addition to all Regional Leadership Academies. He is a well-known speaker on topics of leadership, personal development, strategy, scaling businesses, entrepreneurship, and family.

ROBERT M. GATES served as secretary of defense from 2006 to 2011. He also served as an officer in the United States Air Force and worked for the Central Intelligence Agency before being appointed director of the agency by President George H. W. Bush. He was a member of the National Security Council staff in four administrations and served eight presidents of both political parties. Additionally, Gates has a continuing distinguished record in the private sector and in academia, including currently serving as chancellor of the College of William and Mary. He holds a Ph.D. in Russian and Soviet history from Georgetown University.

Table of Contents

Foreword xiii

Introduction 1

Chapter 1 Choice and Discipline Lead to Greatness 19

Part I The Three Principles of Leadership 51

Chapter 2 Principle of Leadership Number One: Clarity of Vision 55

Chapter 3 Principle of Leadership Number Two: Certainty of Intent 75

Chapter 4 Principle of Leadership Number Three: The Power of Values 93

Part II Five Principles of Personal Greatness 107

Chapter 5 The First Principle of Personal Greatness: Committing to a Higher Level of Personal Discipline 113

Chapter 6 The Second Principle of Personal Greatness: Living with Purpose-Every Day 127

Chapter 7 The Third Principle of Personal Greatness: Acting with Intent 137

Chapter 8 The Fourth Principle of Personal Greatness: Making Conscious Choices 153

Chapter 9 The Fifth Principle of Personal Greatness: Engaging in a Cause Greater Than Self 161

Conclusion: Rise to the Challenge 175

About the Author 181

Acknowledgments 189

Editorial Reviews

More than anyone I have ever met, Warren Rustand has helped countless others to clarify what they want most: to live and lead according to their values, and to elevate expectations both for themselves and those they lead. His impact on an entire generation of future leaders is immeasurable, and I am excited to see him share his wisdom in a book for the first time. —BOB GLAZER, CEO, Acceleration Partners; bestselling author, Elevate and Friday Forward

I have known Warren Rustand for more than twenty years in my roles as the CEO of two international not-for-profit associations. During that time, he has been an inspirational and aspirational leader, espousing these leadership principles and positively impacting the lives of literally thousands of global business leaders through events, writings, and personal interactions. I have incorporated these principles to help me become a better business leader, a better husband and father, and a better person. This is a thoughtful, masterful study of leadership and its relevance, and is a must-read for anyone wanting to truly achieve a “life by design.” —BOB STRADE, former CEO, World Presidents’ Organization and Entrepreneurs’ Organization

Both subtle and accessible, this book offers keys to creating more successful outcomes in our personal, family, business, and community lives. Written without pretention and guided by a strong moral compass and clear vision for the future, The Leader within Us helps answer questions we may all be asking ourselves. Warren Rustand has guided me and many others to challenge conventional thinking on how to move through the world, sharing simple and sensible ideas for incremental shifts that have proven rewarding. The Leader within Us includes practical, everyday resources for all of us to design our lives and go live them. —ALISON DIBOLL, CEO, Gabriella Rossetti

From the Publisher