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The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory
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A primer for a new generation of leaders based on the "Campaign Model" developed for Steve Jobs and Mike Murray at Apple Computer.
The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields.
Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the...
The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields.
Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the...