The LIC Story: Making of India's Best-known Brand

What does LIC stand for? Is it a security provider or a common man’s savings mobilizer? A mere money lender or a nation builder? Is it like any other PSU — an employment generator — or has it grown into the way of life of almost every Indian? LIC is all of these rolled into one!

From being called the ‘Jewel in the Crown’ of India to being synonymous with the insurance industry, the Life Insurance Corporation, has made a place in every household of India. In more than 60 years LIC has not on...