Protect assets during times of crisis with this new edition of the New York Times bestseller!
When the first edition of this book appeared it was before the economic crash. This new edition shows how David Darst's particular kind of asset allocation helped his investors during that volatile period. It also contains a discussion of downside and risk tolerance and new self-tests for determining your risk tolerance. And, finally, it reveals how the asset allocation model has changed since 2008. In all of these areas, the author will continue to include new insightful anecdotes like those that peppered the first edition.
- Shows how to tap into the use of asset allocation strategies to protect your investments
- Offers updated information on downside and risk tolerance
- The next step resource from a managing director of Morgan Stanley and the bestselling author David Darst
- Includes a Foreword by Jim Cramer
David Darst reveals how to use asset allocation to increase your portfolio that tap into the investment strategies of the wealthy.
About the Author
DAVID M. DARST is a Managing Director at Morgan Stanley. He serves as Chief Investment Strategist of the firm's Global Wealth Management Group and is the Chairman of the Asset Allocation Committee. Darst is also the founding president of the Morgan Stanley Investment Group. Prior to joining Morgan Stanley in 1996, he was with Goldman Sachs for over twenty years, where he served as a senior executive in the Equities Division. Darst is often quoted in the New York Times, Wall Street Journal, and Financial Times, among others. He is also a frequent guest on CNBC, Bloomberg, and Fox News. He earned his MBA from Harvard Business School and received a BA in economics from Yale University. Darst is a CFA charterholder.
Table of Contents
Chapter 1 What Happened?? What Happened!! 1
Chapter 2 We All Do It (Even if We Don't Realize It) 15
Chapter 3 Everyone Needs an Uncle Frank 33
Chapter 4 Building Your House 39
Chapter 5 Parts of the Whole-Combining Dreams into a Plan 55
Chapter 6 Two Strategies to Win the Battle for Investment Survival 75
Chapter 7 Do You Know Where You Are Going? 91
Chapter 8 Mix, Don't Match 105
Chapter 9 Our Minds, Our Selves 119
Chapter 10 The Jockey Matters as Much as the Horse 133
Chapter 11 Riding Out Storms 149
Chapter 12 Build Your House on These Rocks 161
Chapter 13 Count to Zen 175
Chapter 14 Seven Quick Ways to Ruin 185
Chapter 15 The Road Less Traveled That You Should Take Right Now 195
Who Are You? (Determining Your Investment Profile) 209
What Do You Think? (Determining Your Investment Outlook) 211
What Works for You? (Determining Your Investment Selection) 213
Don't Take My Word for It 215
What People are Saying About This
“The Little Book That Still Saves Your Assets presents a necessary introduction to managing personal investments that would be beneficial to anyone in the financial services industry. . . Everyone who invests money now or ever intends to would benefit from Darst's worthwhile introduction to the most fundamental principle of investing.”—ABA Banking Journal
Most Helpful Customer Reviews
This book is all about asset allocation, a topic I've been greatly interested in for at least 10 years. During that period I've read many books on the subject and found that they are in remarkable agreement on what makes sense for most ordinary investors: Diversify, use low cost index funds and ETFs, rebalance as needed, and keep a long-term perspective. This book is not in direct conflict with those other books, but is by a long margin the least useful. Darst is highly philosophical and gives no guidance that can easily be converted to specific actions. For the most part he describes what an investor should do, but not how he should do it. And in cases where he does describe the how, the prospective investor would have to set aside probably months of full-time effort to accomplish it. For the reader seeking useful advice on asset allocation, any of the following books are far superior: Index Funds, by Mark Hebner; The Lies About Money, by Ric Edelman; TheSmartest Portfolio You'll Ever Own, by Daniel Solin. Don't waste your money on this one.