The Little Red Book of Selling: 12.5 Principles of Sales Greatness

The Little Red Book of Selling: 12.5 Principles of Sales Greatness

by Jeffrey Gitomer

Audiobook(CD - Unabridged)

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Product Details

ISBN-13: 9780743572545
Publisher: Simon & Schuster Audio
Publication date: 09/09/2008
Edition description: Unabridged
Pages: 4
Sales rank: 325,836
Product dimensions: 5.20(w) x 5.80(h) x 1.00(d)

Table of Contents

Understanding Red Sales ...
People don't like to be sold, but they love to buy1
Why they buy. An answer every salesperson needs6
Selling in the Red zone12
How to use the principles of this book to succeed16
Why is this book RED?18
What's the difference between failure and success?20
What's your biggest fear? Speaking, rejection, or failing?26
The 12.5 Red Principles of Sales Greatness
1.Kick your own ass32
2.Prepare to win, or lose to someone who is46
3.Personal branding IS sales: It's not who you know, it's who knows you54
4.It's all about value, it's all about relationship, it's not all about price64
5.It's NOT work, it's NETwork82
6.If you can't get in front of the real decision maker, you suck96
7.Engage me and you can make me convince myself110
8.If you can make them laugh, you can make them buy!124
9.Use CREATIVITY to differentiate and dominate136
10.Reduce their risk and you'll convert selling to buying152
11.When you say it about yourself it's bragging. When someone else says it about you its proof164
12.Antennas up!176
12.5Resign your position as general manager of the universe184
The Little Salesman That Could192
The Two Most Important Words in Selling199
12.5 Principles of Life-long Learning205
Implement the Rule of the More, the More207
What Does It Take to Be Number One? And Stay There?208
This Book Has No Ending212

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The Little Red Book of Selling: 12.5 Principles of Sales Greatness 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
jedKY More than 1 year ago
I have listened to sales tapes all my career and I put these at the top. All my staff and associates are required to listen to them now. I have not had anyone complain that this material is not the Greatest!