The Living-Green Myth: The Promise and Limits of Lifestyle Environmentalism

Major environmental problems threaten our planet and evoke within us a need to act – a need to do something, no matter how small, to slow the damage.

But what kind of action? Businesses, governments and some environmental groups tell us that buying environmentally friendly products while living more lightly on the planet is a winning strategy. Do the little things for the earth, the story goes, and others will follow, creating an environmental tsunami of change in norms, values and behaviors...