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The Management of Luxury: An International Guide

By Benjamin Berghaus (Editor), Günter Müller-Stewens (Editor), Sven Reinecke (Editor)
eBook
$52.00
By Benjamin Berghaus (Editor), Günter Müller-Stewens (Editor), Sven Reinecke (Editor)
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Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.

The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury bran...

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BusinessManagement & LeadershipManagement - General & Miscellaneous