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The Market Value Process: Bridging Customer & Shareholder Value

By Alan S. Cleland, Albert V. Bruno
Hardcover
$55.00
By Alan S. Cleland, Albert V. Bruno
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Discover a unique, cross-functional approach to developingstrategy

Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough cu...

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