Premium & Rewards Members Earn Double Stamps Shop Now Ends 7/5Premium & Rewards Members Earn Double Stamps Shop Now Ends 7/5
Add Item to wish listAdd Item to wish list

The Market Value Process: Bridging Customer & Shareholder Value

By Alan S. Cleland, Albert V. Bruno
Hardcover
$55.00
By Alan S. Cleland, Albert V. Bruno

Premium Members get an additional 10% off now through 07/05/26, Premium & Rewards Members Earn Double Stamps! 10 stamps = $5 reward.

Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Formats
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.
Discover a unique, cross-functional approach to developingstrategy

Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough cu...

Categories