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The Marketing Movement: Driving strategic growth through marketing leadership

By Charral Izhiman
Paperback
$20.89
By Charral Izhiman
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Most marketing books are written for marketers. This one is written for leaders.

Stop treating marketing as a cost centre. Start leading it like a business executive.

Marketing doesn't fail because of bad campaigns. It fails when organisations fail to think strategically about marketing. Leaders become trapped in justifying budgets and defending headcount, instead of influencing outcomes and translating "marketing speak" into C-suite impact.

The Marketing Movement changes that dynamic.

This a s...