Order History
Premium Membership & Rewards
Help Center / FAQ
The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making
Paperback
$66.00
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Select a store to view item availability.
Dozens of lively international case studies that help readers put core marketing principles in a real-world context
From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing...
You May Also Like
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
The Unreasonable Hospitality Collection
Hardcover
$29.00
The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition
J-B Lencioni Series
Hardcover
$27.00
Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio
Adams 101 Series
Hardcover
$16.99