The Metail Economy: Strategies for Transforming Your Business in the Me-Centric Consumer Revolution

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economy

Armed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers?"Me's"?have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must reco...