The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.

3RD EDITION

NOW WITH THE USP BRANDING FORMULA!

"It's not what people hear, it's what they repeat..."

The #1 communication secret is here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.

Survival of the simplest! That's the bottom line for branders, political candidates, teachers, advertisers - anyone who communicates in today's world. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains ...