The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.

COMPLETELY REVISED AND UPDATED EDITION! By New York Times Best-Selling Author, Bill Schley

Today's #1 communication's secret is: It's not what people hear. It's what they repeat. That's why "the right six words will always beat 6,000" when you know which to pick! And it's all here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.

Call it survival of the simplest--that's the bottom line for branders, political candidates, teachers, advert...