The Midrange Theory: Basketball's Evolution in the Age of Analytics

At its core, the goal of any basketball team is relatively simple: take and make good shots while preventing the opponent from doing the same. But what is a “good” shot? Are all good shots created equally? And how might one identify players who are more or less likely to make and prevent those shots in the first place?

The concept of basketball “analytics,” for lack of a better term, has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has bee...