The New Guide to Identity: How to Create and Sustain Change Through Managing Identity
By Wolff Olins
eBook
$81.99
By Wolff Olins
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It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world’s leading authority on co...























