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The New Prince: Machiavelli Updated for the Twenty-First Century

The New Prince: Machiavelli Updated for the Twenty-First Century

by Dick Morris

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Niccolo Machiavelli's The Prince has been one of the most widely read and quoted book about politics during the past five centuries. But in the democracies of the information age, new ideas are needed to make government prosper through the next century. Now, Dick Morris, who contributed significantly to President Clinton's reelection in 1996 and, during the


Niccolo Machiavelli's The Prince has been one of the most widely read and quoted book about politics during the past five centuries. But in the democracies of the information age, new ideas are needed to make government prosper through the next century. Now, Dick Morris, who contributed significantly to President Clinton's reelection in 1996 and, during the previous two decades, helped many public officials (Democrats and Republicans alike) gain office, takes a hard look at our times and writes a how-to book for office-seekers, special-interest groups, and students of politics.

In The New Prince, Morris advises candidates to adopt idealism as a strategy—not because of misguided altruism, but because it works. He tells politicians, advocacy groups, business leaders, and citizens how to promote their causes and get their jobs done effectively. And he offers insights into the character of the most remarkable political figures of our time and outlines what he believes will be the political agenda for the next century.

Editorial Reviews

From the Publisher

“If Morris's book is sometimes chilling, it is often acute. Many of his micro-observations are on the mark.” —Andrew Sullivan, The New York Times

“It has much to tell us about the process whereby politics has confused the cynical with the practical, the poll with the people, pandering with compassion, governing with the simple act of winning.” —Denver Rocky Mountain News

“Regardless of whether readers agree with every point Morris makes they will find him an entertaining and highly instructive guide to the mechanics of modern political life.” —Publishers Weekly

Publishers Weekly - Publisher's Weekly
Who better than the political guru castigated as both amoral (for his willingness to advise both Democrats and Republicans) and immoral (for his tryst with a prostitute on the eve of the 1996 election) to take up the mantle of Machiavelli? For three years, after the Republicans took control of Congress in the 1994 midterm election, Morris plotted President Clinton's political course, steering him to the middle of the political spectrum and propelling the word triangulation into the nation's vocabulary. In this sharply written book, Morris draws on 20 years of work in the political trenches to produce a candid how-to guide for politicians. In chapters like "How to Raise Money and Keep Your Virtue" and "The Irrelevance of the Undecided Voter," Morris describes what candidates need to do to win elections and govern successfully. Morris tells politicians when they should start campaigning ("Early. Very early. Today, for example"), how they can win independent voters ("Transcend party and appeal to the middle") and why they should ignore special-interest groups ("It's good for the soul and not all that bad for winning voter support"). His approach is surprisingly devoid of cynicism. Morris bases his arguments on a simple but radical premise: the American people are smart. They dislike scandal, partisanship and negativity; they want substance, not style. Lest this sound like a Dick Morris that no one has ever heard of, readers will find that he also advocates incessant polling and constant focus groups to maintain what he calls a "daily majority." Such tactics are not pandering to the electorate, Morris believes: they are simply good politics. Regardless of whether readers agree with every point Morris makes, they will find him an entertaining and highly instructive guide to the mechanics of modern political life. (June) Copyright 1999 Cahners Business Information.
Library Journal
Morris has been a political commentator for Fox TV since resigning in disgrace as President Clinton's pollster-in-chief in 1996. He rebounds here with a credible, practical guide for political success, loosely based on Machiavelli's The Prince. Dramatic technological improvements, including interactive Internet web sites and 24-hour cable news channels, have created a new breed of well-informed voters who are too sophisticated to fall for the hype and attack journalism of recent campaigns, Morris posits. Candidates must provide issue-oriented platforms that will benefit the 40 percent of the electorate who vote independent and ultimately decide who is elected. Morris displays a maturity not found in his Clinton expos , Behind the Oval Office (LJ 4/1/97), and despite crediting voters with more information and less apathy than they may posses, he offers a bare-knuckled, perceptive view of the political terrain that all candidates and elected officials would do well to consider. Recommended for public libraries.--Karl Helicher, Upper Merion Twp. Lib., King of Prussia, PA Copyright 1999 Cahners Business Information.

Product Details

St. Martin's Press
Publication date:
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6.00(w) x 9.00(h) x 0.58(d)

Read an Excerpt

THE NEW PRINCE (Chapter 1)The Transition from Madisonian to Jeffersonian Democracy

THE FUNDAMENTAL PARADIGM that dominates our politics is the shift from representational (Madisonian) to direct (Jeffersonian) democracy. Voters want to run the show directly and are impatient with all forms of intermediaries between their opinions and public policy. This basic shift stems from a profusion of information on the one hand, and a determined distrust of institutions and politicians on the other.

While the media has noted decreasing voter turnout, the corollary is that those who do vote are becoming better and better informed. Americans are now an electorate of information junkies. Through the CNN, Fox News Channel, CNBC, CFN, MSNBC, and C-SPAN TV networks, talk radio, all-news radio, news magazines, the Internet, prime-time TV shows like 60 Minutes and 20/20, and the nightly news on the major TV networks, voters are fed an overwhelming diet of information about the political process. Even entertainment shows focus on public-sector issues, as the cops-and-robbers programs explore the subtleties of the exclusionary rule and attorney-client privilege. Taxi drivers who watch congressional hearings on C-SPAN are better informed about public policy than they have ever been.

With this level of information has come a certitude about political opinions. Where once voters were inclined to subordinate their own views to those of wiser heads, they now feel capable of analyzing public-policy issues themselves. In the 1960s, it was common to hear people say that their leaders had access to more information, that it was wrong to judge them without knowing all the facts. Now, we would laugh at anyone who said that on television.

Impatient with representative assemblies, voters take lawmaking into their own hands when the politicians let them. For example, ever since referenda became popular in California, the state legislature has increasingly become a ministerial body, executing the broad policy decisions made by voters themselves, through the ten or twelve ballot issues they decide each election day.

As the electorate has become more opinionated and self-confident, its distrust of politicians, parties, and all institutions has become more profound. Watergate was the original scandal of modern American political life. But since then, each institution has had its own scandal: doctors have had malpractice scandals; evangelicals have had the Bakker and Swaggert scandals; the intelligence community has had the Aldrich Ames scandal; journalists have had plagiarism scandals; labor unions have had corruption and mob scandals; lawyers have had malpractice scandals; churches have had child sex-abuse scandals; the military has had the Pentagon procurement scandals; police departments have had local corruption scandals and the Rodney King beating. No institution remains unscathed. Voters trust themselves…and nobody else.

This underlying shift in our electorate’s mood, away from blind faith and toward self-reliance, is combining with a new technology which empowers voters as never before. Political polling now rates politicians every day of their term and broadcasts the findings for all to see. Referenda, initiatives, and even recalls of elected officials increasingly dominate policy-making. The proliferation of TV channels and the growth of talk radio offer forums for political debate never before available in such length or depth. Soon, interactive TV-computers will allow national town meetings with direct balloting by tens of millions of people—the very core of the Jeffersonian vision of small-town democracy at work.

One by-product of this shift in power from politicians to voters is the decline of ideology. Voters want to think for themselves and will not buy the prefabricated, predictable opinions of either left- or right-wing ideologues. Men of affairs who respond to each new situation with practical, specific ideas unfettered by ideological constructs increasingly dominate our political process.

Felix Rohayten described the difference between French and American politics when he said, “The French respect ideas over facts. Americans respect facts over ideas.”

Once, American voters didn’t really have access to the facts. News information was sharply limited and controlled by the three networks. Without an impressive array of facts at their disposal, voters had no choice but to rely on ideologies or “ideas.” It was easier to learn one point of view which provided a formula for analysis of all issues than it was to gather data about each question and think it through on its own merits.

But now that the information is practically force-fed to the voters, ideology becomes an unnecessary guide. Rather than try to fit the facts into preconceived opinions, voters would rather change their preconceptions as they learn new facts. As Winston Churchill once told a woman who criticized him for changing his position on an issue: “When the facts change, I change my opinions. What is it, madam, that you do?” Ideas, the preconceived formulas of the ideologies, matter less to Americans than do the facts of each specific situation. Voters want what works, no matter whose ideological label it bears.

Americans are more and more independent politically. A plurality—40 percent of the electorate—now does not profess allegiance to either political party or vote a party line. Increasingly unwilling to trust Democrats or Republicans, they believe that the executive branch and the Congress should be controlled by different political parties. These independent voters do not care about party labels. They insist on examining each candidate on his or her own merits, irrespective of party. Even when the public opinion shifts support from one party to another, it is voters who were once loyal to one of the parties who switch to the other. Independents remain independent.

The trend from Madisonian to Jeffersonian governance is changing all the rules. Few realize how fundamentally the rules have changed. In most cases, a pessimism stops them from celebrating the transformation which is underway. In the next ten chapters, we will explore how this transition to direct democracy is changing everything.

The right wing liked to say, years ago, that America was a republic, not a democracy. Now it is a democracy.

THE NEW PRINCE Copyright © 1999 by Dick Morris.

Meet the Author

Dick Morris, author of Behind the Oval Office, and Vote.com, was an advisor to President Clinton for twenty years. Time magazine referred to him as "The most influential private citizen in America . . . a gleeful genius." Morris is currently a political commentator for Fox television and the president of Vote.com.

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