The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI | Barnes & Noble®

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Overview

From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads.

Marketing expert David T. Scott identifies the seven most successful tacticsincluding email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade showsand reveals:

when to use which tactics,
how to use them cost-effectively,
how each ta...

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