The New Traditional: Heritage, Craftsmanship and Local Identity

Immerse yourself in the traditions that have defined our cultures and reveal our connection to what make us human. A new generation wants to lead a more meaningful and sustainable life by reconnecting with heritage and traditions. They are looking to the craftsmanship, lifestyle, and unique experiences of the people keeping these practices alive. The New Traditional tells the stories of those devoting their energy, skills, and creativity to crafts such as blacksmithing, distilling spirits, ...