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The Non-Obvious Guide to Marketing & Branding (Without a Big Budget)
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An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money.
Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works.
I...
Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works.
I...