The Olympic Games: A Critical Approach

Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega—event, the Olympics command public attention, while Olympic mythology obscures their underlying function as a profit—making business. Unlike terms such as 'Olympic movement' and 'Olympic family', the concept of 'Olympic industry' focuses on sport as an economic and political enterprise, with its beneficiaries including sponsors, media rights holders, developers, and politicians. Negative impact...