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The Origins of Famous Brands

Hardcover
$39.95
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Brands surround us, yet their origins reveal ambitious people whose innovations shaped everyday life.

We take brands for granted: they surround us and pervade our everyday life. But have you ever wondered where they come from, and why they became successful?

The histories are sometimes remarkable: how did Reebook emerge from a town in North West England to become one of the leading athletic apparel brands in the world? Ever wondered how McDonald’s convinced a sceptical British public to eat h...