The Paradox Planet: Creating Brand Experiences for the Age of I

Beginning with the Age of We in the 1950s and moving to the Age of Me to todaythe Age of Ithis book examines how polarization and anger has changed how companies must manage their brands.

Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to:

leverage paradox promises into brand-focused strategies and actions that create a pathway to profita...