The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers
By Roger Dooley
Hardcover
$28.00
By Roger Dooley
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Select a store to view item availability.
Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniques
The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortu...






















