The Persuasive Entrepreneur: How to Develop and Pitch Your Early-Stage Technology Startup

A practical, evidence-based guide to entrepreneurship communication that takes readers from generating an idea to pitching it for the first time.

How do successful entrepreneurs communicate? Plenty of entrepreneurship books address interviewing customers or crafting a pitch, but none provide a complete picture of the process from venture idea to venture offering. Filling this gap, The Persuasive Entrepreneur shows readers how to effectively communicate and cocreate with potential customers, ...