The Pleasure Center: Trust Your Animal Instincts

Many people believe that pleasure and desire are obstacles to reasonable and intelligent behavior. In The Pleasure Center, Morten Kringelbach reveals that what we desire, what pleases us--in fact, our most base, animalistic tendencies--are actually very important sources of information. They motivate us for a good reason. And understanding that reason, taking that reason into account, and harnessing and directing that reason, can make us much more rational and effective people. In exploring...