The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age

New Extended and Revised Version!

In a world where the relationship between brands and consumers is becoming more and more transactional, how can businesses build real, human connections with their customers?

Melissa Gonzalez, the retail strategist responsible for dozens of successful pop-ups from companies like Amazon, Marc Jacobs, Estee Lauder and J.Hilburn, has the answer. In her groundbreaking new book, she explains how companies can use temporary retail to generate customer loyalty, und...