Book Haul is Back! 50% Off Hundreds of Hardcovers And More Deals Shop Now In Stores & OnlineBook Haul is Back! 50% Off Hundreds of Hardcovers And More Deals Shop Now In Stores & Online
Add Item to wish listAdd Item to wish list

The Portable MBA in Marketing

By Charles D. Schewe, Alexander Hiam
Hardcover
$80.00
By Charles D. Schewe, Alexander Hiam
Promotion message icon

Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5. Learn More

Formats
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and ...

Categories

BusinessManagement & LeadershipMarketing & Sales Management