The Power of Potential: How a Nontraditional Workforce Can Lead You to Run Your Business Better

The Power of Potential: How a Nontraditional Workforce Can Lead You to Run Your Business Better

by Tom D'Eri
The Power of Potential: How a Nontraditional Workforce Can Lead You to Run Your Business Better

The Power of Potential: How a Nontraditional Workforce Can Lead You to Run Your Business Better

by Tom D'Eri

Hardcover

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Overview

“A powerful, game-changing book. Tom's approach is changing lives.”

— Seth Godin, Author of This is Marketing

Discover how supporting employment for people with autism unlocked new ways of running a business—and revealed transformative lessons for all of us.

Rising Tide Car Wash in Parkland, Florida, isn’t average in any way. When Tom D’Eri and his father John bought the location in 2013, they wanted to create employment opportunities for workers with autism. Like 1 in 54 Americans, Tom’s brother Andrew has autism, and he was facing lifelong unemployment. So the family set out on a mission to provide professional opportunities for people like Andrew, starting with one car wash. Now it’s one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable.

The Power of Potential tells the inspiring, surprising reason why: The wash’s excellence isn’t in spite of their unusual workforce, but because of it. Thanks to their neurodivergent staff, the Rising Tide team was able to discover and correct common problems that typically fly under the radar in businesses, including:

  • You hire based on interviews
  • You think great talent is the secret to a great business
  • Your managers are “good enough”
  • You fire your worst employees

By spotting and correcting these hidden problems, any business—with any kind of workers—can achieve unexpected wins and leave average behind. At Rising Tide, solving these problems resulted in four unexpected wins that added up to a culture of excellence:

  • Every employee felt safe
  • Accountability became a tool for growth
  • Everyone’s work gave them a sense of purpose
  • Customers loved their experience

Product Details

ISBN-13: 9781400228850
Publisher: HarperCollins Leadership
Publication date: 01/24/2023
Pages: 256
Sales rank: 1,026,673
Product dimensions: 6.20(w) x 9.00(h) x 1.10(d)

About the Author

Tom D'Eri has dedicated his career to unleashing human potential by creating organizational systems and culture that empower people to grow. Tom is the Co-Founder and COO of Rising Tide Car Wash, an organization that employs over 90 individuals with autism in a successful car wash business. Tom is also the Co-Founder of Rising Tide U an organization dedicated to teaching others how to harness the autism advantage. Tom is a Forbes 30 Under 30 social entrepreneur and speaks regularly at Fortune 500 companies, international conferences, leadership development programs, and universities.

Table of Contents

Author's Note ix

Introduction: How We Discovered the Power of Potential xi

Part I The Four Problems

1 You Hire Based on Interviews 3

2 You Think Great Talent Is the Secret to a Great Business 31

3 Your Managers Are "Good Enough" 65

4 You Fire Your Worst Employees 97

Part II The Four Wins

5 Every Employee Feels Safe 119

6 Accountability Is a Tool for Growth 137

7 Your Work Has Purpose 157

8 Customers Love Their Experience 179

Epilogue: My Brother, Andrew 197

Acknowledgments 201

Appendix 1 Any Business Can Become a Social Enterprise 205

Appendix 2 Start an Autism Social Enterprise 227

Notes 231

Index 235

About the Authors 243

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