The Power of Pull: What You Need to Know About Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong)

A serial entrepreneur shows how to harness customer demand to fuel your startup’s growth.

“A bracing, essential corrective to startup mythology.” —Tom Eisenmann, professor of entrepreneurship, Harvard Business School

Rob Snyder followed all the traditional advice for launching a startup—he did his research, ran experiments, raised millions in venture capital—but his company struggled to get off the ground. It wasn’t until he left the standard playbooks behind that he was able to quickly sca...