The PR Professional's Handbook: Powerful, Practical Communications

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function.

The PR Professional's Handbook guides practitioners in preparing and evaluating...