The Prepared Investor: How to Prevent the Next Crisis from Affecting Your Financial Independence

The Prepared Investor: How to Prevent the Next Crisis from Affecting Your Financial Independence

by Christopher Manske
The Prepared Investor: How to Prevent the Next Crisis from Affecting Your Financial Independence

The Prepared Investor: How to Prevent the Next Crisis from Affecting Your Financial Independence

by Christopher Manske


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Why do some crises affect the stock market far more than others? When faced with disaster, why do investment advisors keep telling clients to just be patient? Christopher Manske reveals that investing through crisis is very different from the standard dogma accepted today. Like Outliers showed a different way to look at success and Nine Lies About Work turned the establishment upside down on leadership and teams, The Prepared Investor demonstrates how readers can protect and grow their net worth in the face of calamity. By offering a new lens to examine major catastrophe, Manske gives a compelling and instructive approach to maximizing one’s portfolio despite tomorrow’s uncertainty. Using twenty specific action steps that highlight how different crises affect investors, readers will see how a few National Guardsmen sank the entire stock market, how the secret Napoleon knew explains investors’ selling behavior, and why a simple statement from particular leaders can be just as much a crisis as an airplane flying into the World Trade Center. Manske shows readers how foolish it is for Wall Street to approach all types of calamity with the same “just hold on” solution.

Product Details

ISBN-13: 9780990439660
Publisher: Changing Lives Press
Publication date: 10/20/2020
Pages: 240
Product dimensions: 6.00(w) x 9.00(h) x 0.90(d)

About the Author

Over his long investing career, Christopher Manske has helped many financial insiders and industry leaders to include Wall Street analysts, retiring investment advisors, and federal judges. A graduate of the United States Military Academy at West Point, Manske has been praised, published, or quoted in The Wall Street Journal, Reader’s Digest, U.S. News & World Report, Forbes, Financial Advisor Magazine, and more. As a successful money manager and business owner, he’s enjoyed being a regular guest on both regional and national shows which can be heard via iTunes and iHeart Radio to include The Jim Bohannon Show, The Ozarks Today, The Entrepreneur’s Podcast Network, The Sales Whisperer, The Financial Quarterback, and others. His thoughts can be seen online at Yahoo! Finance, ThinkAdvisor,,, CEO World, Advisors Magazine, Home Business Magazine, Strategic Finance, Thrive Global, and many more. He was selected as a keynote speaker for the AARP and he and his team have addressed multiple companies such as Accenture and Boeing. Manske and his team have also worked directly with leaders at IBM, KPMG, GE, Microsoft, Exxon, and many others. Outside finance, Manske enjoys history and recently completed an award-winning restoration of a downtown building originally built in 1910.

Table of Contents

Introduction 1

1 All Crises Are Not Created Equal 9

Action Step #1 Identify the two types of crisis that affect the stock market: threatening and systemic 12

Case Study Hurricane Sandy and COVID-19 16

2 Irreversible Systemic Change 20

Action Step #2 Know how to identify irreversible systemic change even if, in the short term, the stock market does not 20

Case Study: Women's Rights 23

Case Study: The Impending Fall of Diamonds 25

Case Study: The Rise of Artificial Intelligence 28

Action Step #3 Save everything first. Then, schedule your designated monthly spending 32

Action Step #4 Don't use your savings to buy things that cost money. Instead, buy things that make money 34

3 Overt Acts of War 37

Action Step #5 Recognize the Act of War Market Pattern 39

Action Step #6 Remain calm and thoughtful to avoid emotional mistakes 49

Action Step #7 Seek privacy to keep your options open 49

Case Study: World Wars I and II 50

Action Step #8 Keep an Ideas List to guide your future investment efforts beyond simple war machine modernization to include the recently famous and shortage-induced disrupters 55

4 Leader-Driven Threats 63

Action Step #9 Regularly update your list of world leaders and follow their movements 69

Action Step #10 Don't let good times affect your vigilance 70

Case Study: The Cuban Missile Crisis 72

Action Step #11 Make your reaction plan right now 77

Action Step #12 Recognize irrational investor behavior when society reacts instinctually to a threat 80

Case Study: The Gulf War 88

5 Acts of Terrorism Both Foreign and Domestic 100

Action Step #13 Don't mistake "more bad news" as a new, or second, crisis 103

Case Study: 9/11 Terrorist Attacks 108

Action Step #14 Recognize how the public's crisis-centric mentality affects certain companies or industries a lot more than others 128

Action Step #15 Know your risk tolerance 136

6 Social Assessment 139

Action Step #16 Consider situational framing to help identify if society perceives a crisis 141

Case Study: The Vietnam War 141

Action Step #17 Use social experience to help read the room and identify if society perceives a crisis 157

Case Study: The Kent State Shooting 158

7 Cause and Effect, Action and Reaction 175

Action Step #18 Find a coach 179

Action Step #19 Be ready for illiquidity 181

Action Step #20 Create your own cause-and-effect list of current events 183

Case Study: The COVID-19 Crisis 193

8 "We Will Face a Terrible Day" 202

Acknowledgments 210

References 212

About the Author 229

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