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The Price Advantage

By Walter L. Baker, Michael V. Marn, Craig C. Zawada
Hardcover
$84.00
By Walter L. Baker, Michael V. Marn, Craig C. Zawada
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A comprehensive look at creating pricing strategies that work in both good economic times and bad

Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.

Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that f...

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BusinessEconomicsMarketing & SalesEconomic Theory & Schools of ThoughtMarketingEconomic Theory - General & MiscellaneousMarketing - Professional & Reference