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The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI

By Ingo Reinhardt
Hardcover
$39.99
By Ingo Reinhardt
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An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI

In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, author Ingo Reinhardt delivers a uniquely insightful discussion of the theoretical underpinnings of pricing. He also presents detailed instructions for using that theory to construct a revenue growth management framework that will guide the pricing strategy within your organization.

Rein...