The Propaganda Society: Promotional Culture and Politics in Global Context

The Propaganda Society: Promotional Culture and Politics in Global Context

by Gerald Sussman (Editor)


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The Propaganda Society analyzes the rapid expansion of propaganda and promotional activities in the leading «post-industrial» states under the regime of neoliberalism. With the outsourcing of manufacturing, these states have converted to service, selling, and speculative economies, with a concurrent rapid growth of advertising, marketing, public relations, sales management, branding, and other promotional enterprises. Aided by digital technologies and the removal – «deregulation» – of political, legal, administrative, and moral barriers to state and corporate expansion on a global scale, a group of dominant political and commercial actors have brought about a common discourse and convergent set of practices rooted in sophisticated and unprecedented levels of propaganda and promotion. Written by leading scholars in the field, each of the eighteen chapters in this book discuss the ways in which elite uses of propaganda have radically transformed media and information systems, political and public culture, the conduct of war and foreign relations, and the overall behavior of the state.

Product Details

ISBN-13: 9781433109966
Publisher: Peter Lang Inc., International Academic Publishers
Publication date: 08/06/2011
Series: Frontiers in Political Communication Series , #21
Pages: 332
Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)

About the Author

Gerald Sussman is Professor of Urban Studies and Communication at Portland State University, where he teaches graduate courses in international community development, political economy, political communication, and media studies. His latest book is Branding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe (Peter Lang, 2010). He is also the author of Global Electioneering: Campaign Consulting, Communications, and Corporate Financing (2005) and author or editor of three other books. Professor Sussman serves on a number of academic journal editorial boards as well as the Community Advisory Board of Portland, Oregon’s public broadcasting station, KOPB.

Table of Contents

Contents: Graham Murdock: Preface – Gerald Sussman: Introduction: The Propaganda Society – Robert W. McChesney/Inger L. Stole/John Bellamy Foster/Hannah Holleman: Advertising and the Genius of Commercial Propaganda – Doris Baltruschat: Branded Entertainment and the New Media Economy – Matthew P. McAllister: «Very High Art»: The Cultural Enhancement of Product Promotion in «Making-of» Videos about Advertising Campaigns – Tim Dwyer: Net Worth: Popular Social Networks as Colossal Marketing Machines – Massimo Ragnedda/Glenn W. Muschert: The Regime of Propaganda in a Neoliberal State: Berlusconi and the Italian Media – Sharon Beder: Corporate Discourse on Climate Change – Inger L. Stole: Cause Marketing as Commercial Propaganda: Neoliberal Wolf in Sheep’s Clothing? – Michael Barker: Celebrity Philanthropy: In the Service of Corporate Propaganda – Robert Jensen: Pornography as Propaganda – Douglas Kellner: War Correspondents, the Military, and Propaganda: Some Critical Reflections – Edward Herman/David Peterson: Legitimizing Versus Delegitimizing Elections: Honduras and Iran – Lee Artz: The New Rhetoric of the Global War on Terrorism – Sue Curry Jansen: International Public Relations: Neoliberal Fixer and Diplomat Without Portfolio – Aeron Davis: Promotion, Propaganda, and High Finance – James F. Tracy: Covering Workers: News Media, Labor, and the 2008 Economic Crisis – Dominic Wring: Telling It Like It Is: The Focus Group as an Ideological Weapon – Patricia Mazepa: Direct from the Source: Canada’s Integrated System of State Propaganda – Gerald Sussman: Epilogue.

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