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The Psychology of Persuasion: Understanding Influence and Decision-Making

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The Psychology of Persuasion: Understanding Influence and Decision-Making by Sloane Montgomery delves into the heart of human interaction—persuasion and influence. Why do people change their minds? What makes someone alter their behavior or beliefs? Montgomery takes readers on an illuminating journey through the psychological processes that drive persuasion, revealing the underlying mechanisms of decision-making.
This book offers a thorough exploration of how we influence others and are infl...