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The Purpose of Purpose: Making Growth the Heart of Your Business
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GLOBE AND MAIL BESTSELLER
TORONTO STAR BESTSELLER
What's the purpose of corporate purpose? It is simpler than you might think.
The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company-these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization's purpose, the truth is, it is all about driving growth.
In The Purpose of Purpose, bestselling author and renowned creative ...
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