The Quest for Belonging: How the Most Effective Nonprofit Leaders Understand the Psychology of Giving:

In The Quest for Belonging: How the Most Effective Nonprofit Leaders Understand the Psychology of Giving, Jeremy Beer draws from the latest social science to explain the primacy of identity-the need to know and affirm who we are-and belonging-the need to belong to something bigger than ourselves-as motivations for giving. Beer argues that the better a nonprofit organization can speak to donors' needs to construct and maintain an identity and to belong to something larger than themselves, t...