The Rational Consumer: Bad for Business: Democracy at the Crossroads of Nature and Culture

This book discusses the seminal role played by Edward Bernays, a nephew of Sigmund Freud, in the founding of American-style public relations ñ persuasive communication through manipulation of symbols ñ and his huge (and cynical) impact on the American economic and political scene. It provides a substantiated and convincing explanation for what is happening today in Donald Trumpís America. In the form of a history of ideas, the book makes clear that the present Trumpian manipulation of democ...