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The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet
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Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including eleven UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.
How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct...
How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct...
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