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The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name
     

The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name

5.0 5
by Marcia Yudkin
 
It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. Learn who to involve in renaming and why.

If you want to emphasize continuity with your new name, discover nine techniques for tweaking your former name meaningfully. If you prefer to break with the past, learn productive methods of brainstorming and use 11

Overview

It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. Learn who to involve in renaming and why.

If you want to emphasize continuity with your new name, discover nine techniques for tweaking your former name meaningfully. If you prefer to break with the past, learn productive methods of brainstorming and use 11 crucial filters for recognizing smart name options.

This short, practical guidebook for renaming by the founder of NamedAtLast.com orients you properly to your challenge and keeps you on track. Buy it to prevent creativity logjams and renaming disasters.

Product Details

BN ID:
2940013554481
Publisher:
Creative Ways Publishing
Publication date:
11/10/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
146 KB

Meet the Author

Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms catchy tag lines, company names and product names according to the client’s criteria. Her 16 books include 6 Steps to Free Publicity, 3rd edition, and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.

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The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name 5 out of 5 based on 0 ratings. 5 reviews.
Anonymous More than 1 year ago
MOVE TO RESULT 2
Anonymous More than 1 year ago
Or... *She goes to drain another pony. The weakest. Fluttershy.* ((Going to smi fourth result.))
Anonymous More than 1 year ago
Hi
Anonymous More than 1 year ago
Im de vampire-dracula!
Anonymous More than 1 year ago
Idk I havent been on muchhhh