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The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

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Reputation is power.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of ...