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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

By Sami Finne, Hanna Sivonen
Hardcover
$49.99
By Sami Finne, Hanna Sivonen
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The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more.

In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key con...

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