A #1 Washington Post bestseller
One of Michiko Kakutani's ( New York Times) top ten books of 2016
A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.
David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.
Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital lifeand the robust future of the real world outside it.
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About the Author
David Sax is a writer and reporter who specializes in business and culture. His work appears regularly in Bloomberg Businessweek, The New Yorker's Currency blog, and other publications. He is the author of Save the Deli, which won a James Beard Award for Writing and Literature, and The Tastemakers. He lives in Toronto.
Table of Contents
Part I The Revenge of Analog Things
Chapter 1 The Revenge of Vinyl 3
Chapter 2 The Revenge of Paper 29
Chapter 3 The Revenge of Film 51
Chapter 4 The Revenge of Board Games 75
Part II The Revenge of Analog Ideas
Chapter 5 The Revenge of Print 101
Chapter 6 The Revenge of Retail 123
Chapter 7 The Revenge of Work 149
Chapter 8 The Revenge of School 175
Chapter 9 The Revenge of Analog, in Digital 205
Epilogue: The Revenge of Summer 231
Selected Bibliography 247