The Revenge of Analog: Real Things and Why They Matter

The Revenge of Analog: Real Things and Why They Matter

by David Sax


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One of Michiko Kakutani's (New York Times) top ten books of 2016

A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.

David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.

Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

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Product Details

ISBN-13: 9781610398213
Publisher: PublicAffairs
Publication date: 10/24/2017
Edition description: Reprint
Pages: 304
Sales rank: 346,606
Product dimensions: 5.40(w) x 8.20(h) x 0.80(d)

About the Author

David Sax is a writer, reporter, and speaker who specializes in business and culture. His previous book, The Revenge of Analog, was a #1 Washington Post bestseller, was selected as one of Michiko Kakutani's Top Ten books of 2016 for the New York Times, and has been translated into six languages. He is the author of Save the Deli, which won a James Beard award, and The Tastemakers. He lives in Toronto.

Table of Contents

Introduction ix

Part I The Revenge of Analog Things

Chapter 1 The Revenge of Vinyl 3

Chapter 2 The Revenge of Paper 29

Chapter 3 The Revenge of Film 51

Chapter 4 The Revenge of Board Games 75

Part II The Revenge of Analog Ideas

Chapter 5 The Revenge of Print 101

Chapter 6 The Revenge of Retail 123

Chapter 7 The Revenge of Work 149

Chapter 8 The Revenge of School 175

Chapter 9 The Revenge of Analog, in Digital 205

Epilogue: The Revenge of Summer 231

Acknowledgments 243

Selected Bibliography 247

Index 261

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