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The Right Sensory Mix: Targeting Consumer Product Development Scientifically

By Diana Derval
Paperback
$49.95
By Diana Derval
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Berry-AMA Book Prize FINALIST 2011!

“The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.

The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize.

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