The Rip Curl Story: 50 years of perfect surf, international business, wild characters and the search for the ultimate ride

The Rip Curl Story is the remarkable tale of two young surfers who pursued an audacious dream to make a living in pursuit of the ultimate ride. The brand they built, Rip Curl, not only satisfied their own surf- and wanderlust, but also inspired countless others, both fuelling and riding the wave of the global youth revolution of the late '60s.

Rip Curl's mantra became 'the Search' - the chasing of new waves on distant shores - as they embraced new thrills such as skiing, snowboarding, windsu...