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The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management

By Ashok Som, Christian Blanckaert
Hardcover
$63.00
By Ashok Som, Christian Blanckaert
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A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business

As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on cur...

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