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The Road to Madison Avenue

By Hal Hart (Hartvigsen)
eBook
$3.99
By Hal Hart (Hartvigsen)
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The Road to Madison Avenue, a memoir, traces Hal Hart’s life from an Iowa farm village during the Great Depression to Madison Avenue. The accounts of his life range from humorous to serious, and for business executives, are instructive. His stories about working with corporate clients are textbook examples of how he resolved many public affairs issues.

A major story is his successful seat belt promotion while president of a local Safety Council. The 1961 promotion influenced Detroit car ma...

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