The Role of AI in Consumer Decision-Making

In the rapidly evolving world of contemporary business, artificial intelligence (AI) is becoming a disruptive force that is being adopted by companies in a variety of sectors. Its ability to boost creativity, expedite processes, and increase productivity is undeniable. Along with other digital technologies like blockchain, big data analysis, and augmented reality, it is anticipated to be one of the main forces behind the fourth industrial revolution.

Despite the success that artificial inte...